Friday, June 17, 2011

Has traffic to your site dropped?


On 21st October Google changed how they ranked search results. This changes caused the traffic to some sites to drop by as much as 70%.
Alexa confirms that this wasn't something isolated to a few websites, but rather a change in the search results shown by Google that is shifting traffic across the web. The exact nature of the change is still under investigation, but it is possible that Google made an Algorithmic change in how they rank search results. This is very serious for many sites. 

This shifting of web traffic is best illustrated by looking at the daily Reach graphs for different sites. A website's reach is determined by the number of unique visitors to a site, shown as a percentage of the total number of people on the Internet that day.

First, here is site that was showing nice growth over the past three months, and then took a sudden hit in traffic between the 21st and 22nd. I've only shown one example here, but this is happening across the web.

Search traffic isn't quite a zero sum game, but it's close and some sites have experienced a significant increase in visitors due to the Google change. Among the biggest winners, oddly enough, are file sharing and torrent sites. It's tempting to speculate why Google might be sending more visitors to file sharing sites, but it's still too early in our analysis to say anything definitive.

So far the changes in traffic to affected sites have been sustained, so this appears to be a deliberate change on the part of Google instead of a transient glitch in their system. There were some indexing issues that happened prior to the change that caused some sites to report problems as early as the 19th, but according to our data the change to Google's search results went live on October 21st around 3PM Mountain View time. The change may be related to the "Mayday" change, but given how quickly web wide traffic shifted it seems unlikely this was something that had been slowly percolating through Google's indexing system over the past six months.

Our analysis of the October 21st event is ongoing, and I will update this blog as we uncover more information. I am personally checking one site's update about Alexa rank.

Tuesday, June 14, 2011

How To Increase Your Alexa Ranking

1. Install Alexa toolbar free which available for your browser. You can download the tool from official Alexa site as well as extension gallery of your browser. Set as your home page, because that will make you also add a few extra points.
2. Encourage persons to use alexa toolbar on their browser and set your website as home page.

3. Put an Alexa rank widget on your blog. Each click will be counted as a visitor.

4. Use Alexa redirection – Try putting this link on your websites http://www.alexa.com/siteinfo/http://www.skatesusa.com, by replacing the address of your website or blog. Each click will be counted as a visit and is told only 1 visit per IP. Older redirection process are not alive.

5. Ask other to put a positive review about your website on alexa this also helps to increase alexa ranking.

5. Spread your website URL in webmaster forums and use the same URL as your signature in webmaster forums.

6. Write about Alexa on your blog. Webmasters and Bloggers like the ways to increase Alexa ranking. Well....maybe like to read this now.

7. Try to do digg or stumble upon. This will bring massive amount of traffic to your site and contributes a lot to your Alexa rank.

Get more traffic to your site. It is that simple. Best of luck.

I did so with a site which one is skateboard related. I have come from 2,783,985 to 2,293,606 in just 2days.